A low-alcohol seltzer for people who know how to take their time. Made for slow evenings, good company and clear heads.
Soft by choice, not by compromise.
For slower nights and sharper mornings.
A low-alcohol seltzer made for good company, slow evenings and clear heads.
Join early access
Limited first drop for early subscribers.
Soft by design.
Most hard seltzers are loud, busy and built for big nights. soft launch is the opposite: calm, considered and made to be enjoyed slowly. An Irish, small-batch seltzer made for people who drink mindfully, not mindlessly.
Made to match your pace.
Soft choice
5% ABV. Light, balanced and made for slower moments.
Bright flavours
Citrus-led and designed for easy drinking.
Clean ingredients
Small-batch, natural flavours.
Join early access
Limited first drop for early subscribers.
Be first to know when soft launch drops.
Join early for a first sip and a little
something extra.
Join early access
